Our investment reporting this month features an experimental jewellery project by Swiss product design agency Atelier XJC. The X Years jewellery collection was created to celebrate Atelier XJC’s tenth anniversary, and also to promote the work of its in-house ‘design laboratory’.
Atelier XJC’s expertise lies primarily in the world of luxury product design, working in collaboration with internationally renowned manufacturers in the field of high-end jewellery and watchmaking.
In parallel with this, Atelier XJC has developed a multidisciplinary research laboratory in the centre of La Chaux-de-Fonds enabling exploration in all aspects of design.
Its approach pays particular attention to the study of components and materials in order to create original, off beat objects which bring a new dimension to their field of design.
The ‘X Years’ jewellery project was presented as a special magazine publication, and the photographs taken by Milo Keller & Julien Gallico reflect Atelier XJC’s desire to unite different disciplines, such as, in this particular case, fashion and design.
The project, which was directed by Atelier XJC founder Xavier Perrenoud, was nominated for an award in the Products and Objects category of the prestigious Swiss Federal Design Awards in 2012.
About Atelier XJC
Atelier XJC was founded in 2001 by Xavier Perrenoud and is based in La Chaux-de-Fonds in Switzerland.
Atelier XJC works in collaboration with internationally renowned manufacturers, and specialises in the design of luxury products, jewellery and prestige watches.
The agency’s design team combines a unique wealth of expertise, enabling Atelier XJC to offer a wide variety of services: product design, jewellery conception, the structure and concept of collections, packaging and showcase items, as well as design prototyping.
Xavier Perrenoud is a Professor on the Master of Advanced Studies in Luxury Design at the University of Art and Design Lausanne (ECAL). He also undertakes contemporary art projects and exhibits at national and international exhibitions.
To find out more about Atelier XJC and to view the high- resolution magazine version of the X Years project, visit the Atelier XJC website.
- On 24th May 2013